Third Party Advertisers

A third party advertiser (TPA) is an individual person, corporation or group who advertises to promote or oppose a registered political participant, including taking a position on an issue with which a political participant is associated.

There are four types of TPAs; Political, Election, Senate and Referendum as follows:

  • Political – engages in political advertising to promote or oppose, or take a position on an issue associated with, a registered party, leader of a registered party, candidate in an MLA election, MLA, nomination contestant or leadership contestant
  • Election – engages in election advertising to promote or oppose, or take a position on an issue associated with, a registered party or candidate in an MLA election
  • Senate – engages in senate election advertising to promote or oppose, or take a position on an issue associated with, a registered candidate in a Senate election
  • Referendum – engages in referendum advertising to promote or oppose a question in a referendum

Third party advertisers must register with Elections Alberta when they spend or plan to spend $1,000 or more in advertising. They must maintain up-to-date registration information and submit regular financial reports to disclose their financial activities.

Third party advertisers may also need to register as more than one type of TPA, depending on their activities. This includes establishing each TPA separately, including the creation of separate financial accounts for each. Contact us to learn more.


How to Register a TPA

A TPA must file an application for registration with Elections Alberta and provide the following:

  • What advertising the TPA will be engaging in: political, election, Senate, or referendum
  • The name and contact information of the persons who are the principal officers, principal members, and/or signing authorities for the TPA
  • The address and telephone number, in Alberta, where the records of the TPA are maintained and where communications may be addressed
  • The name, address, and contact information of the chief financial officer responsible for the political advertising account of the TPA
  • The name and address of the financial institution that will be used along with names of the signing authorities on the account

 

Name Restrictions

A TPA will not be allowed to register if its proposed name or abbreviation of the name:

  • resembles the name of a registered TPA, candidate, political party, or political organization active in Alberta (of which is likely to cause confusion), or
  • resembles the name of a political party or TPA that was cancelled or changed since the last general election.